Searchable?

Howdy Entire Web Community,
Today I really want to focus on: are you searchable? Does your website use the right words to promote you to your customers? I get asked my trade secret on this one, constantly, so I am going to let it all hang out here. Most simply, because (again) knowledge is nothing without sharing it.

So let's talk shop for a minute. There are a few things you should know about a website. Within the code of the website there are "meta-tags," and this is where you supposedly put your words like "inspiration branding" and a few others that are within my code on my website (www.mistylinc.com) I believe the theory to be that this is what some search engines use for their "creepers." These creepers go out and find sites and log them based on their keywords.

Although the theory is great, from my research a lot of creepers don't use the meta tags at all, they use the actual page content. This means we all have to do a few things to make the creepers find us more easily.

First of all, do still use the meta tags, just in case technology decides to prove us all wrong! My trick is I google the exact words I'd use to find a particular service/person/part and then I look at their meta tags (IE - View Source, usually the first few lines and it will say Meta Tag Keywords) and then I decide what is useful and I use similiar words on my own meta tags.

Secondly, put in blind data. Your pages don't need to be so overwhelmed with text to make sure you have absolutely covered every single aspect of your business. Just add some blind or hidden text behind your graphics, in the same color as the background. This will give the creepers something to find on your site without going through your meta tags.

And last but not least, my recent agent in this dirty deed of keywords is Google Analyatics. Brilliant, by google once again! The link for this is https://www.google.com/analytics/home/ This web based software allows you to track your website. You simply put a snibit of text at the bottom of your code and ta-da you have a tracking device! Then once signed up with google analytics, you can go in and view who's been watching, viewing, returning, what keywords their using, everything but whom they are. I can't rave enough about this FREE service! If you use this service correctly you will be able to modify your website's content to reflect what people are searching for. This has been my biggest advocate for keywords.

I hope these tips have been helpful to the general public out there. Best of luck to you!

Intenet Sincerely,
Misty