AdWords Campaign

Merry Everything, Everyone!
I am just jotting down a few notes before finishing up my last minute shopping, probably like the rest of the US of A! Any way... one of my clients recently asked me if I knew anything about launching an adwords campaign. At the time, nope, didn't know a thing, but after reading up on it; I did know something after all. And after that wonderful introduction, here's what I know!

Adwords campaign is in my definition, buying search words from google. Whatever do I mean by this? When a user goes to google and types in "web design" there is a listing of websites in a block form at the top of the search results and at the side of the search results. Adwords campaign means buying those spots, when people search for whatever keywords your buying time for. So if I were to buy/bid on time for the words "web design" (top bidder $ wise, gets the top spot) and anyone who typed in web design, would see my listing in either of those boxes. This is a way to generate more traffic to your site.

Google's (I should really get commission for using their name so much, but I don't!) adwords campaign url is http://adwords.google.com. Yahoo also has their own version of this as well.

Now the drum roll, please! Do I think it's worth it? I guess it depends on your company. If you feel like you need more people directed to your site, then by all means, go for it! Again, as I've said before in other posts, there are other "free" ways of getting traffic to your site, but I don't think google's adword campaign is useless either. I guess the room is divided, and you'll have to go with your gut on this one!

Enjoy your Christmas and make sure to make it count!

Merrily yours,
Misty